Found this vintage McDonald’s commercial on Jezebel.

One of the commenter’s had this to say,

“Women settling since 1988.”

Rob thinks women have been lowering their expectations for a while longer.

Settling is such an interesting concept because it is based on the premise that having expectations of others is always a good idea and that accepting people for who they are – realizing that no one and nothing can avoid the alterations of time at any rate – is not the best way to go about judging people (I would use the would “assess”, but I don’t think that many of us do that).

I remember the commercial. I was twenty-five and I knew women like the one in the commercial. Shoulders padded and Melanie Griffith business suits that ran the gamut of neutral colors with the occasional sea-foam green thrown in to show “the Man” that they were still women and not going to conform completely. Men hadn’t changed nearly as much as women had in terms of roles yet and the smell of fear was palpable in the dating arena.

Settling. Play this scenario out about ten years and you’d find that he was a store manager and she was just getting back into the workforce because both of their kids were now in school all day, relieving them of the crushing financial burden of childcare. They needed her job to help them pay for the extras necessary to keep up with the neighbors in the new subdivision where they’d built a house. They are happy-ish but probably too tired to notice. Her friends, the ones who never married, think he’s held her back. His think she is a nag who is never satisfied and hasn’t held up well physically. They fight a bit but mostly they work, parent and household before collapsing into their queen sized bed to watch Survivor and falling asleep to the ten o’clock local news. Settling.

Or not. This is the life for many, many people. They think they have it all, even if “all” is a little exhausting to maintain. Their Facebook updates overflow with minutia about kids, television and material acquisition. They might not always be sunny and optimistic, but they are more content than not. They are happier and count themselves more fortunate than their single friends at any rate.

When I was twenty-five, every guy I knew was like Larry. No expectations. That way nothing was lost and failure was impossible. How I avoided marrying a Larry, I will never quite understand.