The latest silliness in Alberta politics disguised as concerned activism stems from the announcement by Earls restaurant that they will be sourcing the beef for their meat laden menu only from suppliers that are certified “humane”.

Given the apparent lack of “humanely” procured raw meat in Canada, this means that Earls will be looking to our southern neighbor for the dead animals it needs to keep the ravenous consumers sated.

The official opposition party, Wildrose, which never misses an opportunity to lustily engage in drama and antics that most people lost interest in when they grew up, decided to support a boycott of Earls’ chain. Never mind that they were choosing one group of Albertan workers over another, or that as a political party perhaps their efforts might be better spent calmly assessing the situation and thoughtfully offering a solution for the ranchers and farmers who now appear to need to new certifications to compete with American producers.

No. A boycott is the go to. A gold standard move.

Politicians shouldn’t be expected to think any harder than the average toddler about issues that arise. Gut reactions and mindless pandering is what has made Alberta – indeed all of Canada – the superpower nation it is after all.

Boycotts as a political tool generally are about highlighting social or rights issues and forcing change by striking at fiscal bottom lines.

Increasingly, in Alberta anyway, boycotts are grounded in the notion that change is bad, and no one should ever have to do it for whatever reason.

Just to disclaim a bit, I’ve eaten at Earls two, maybe three, times. Ever. Red meat is the staple of their menu, and though I enjoy a burger or piece of steak here and there, I have never been much of a red meat-eater. Earls is just not on my radar.

If I were to boycott it though, my objections would be about the sexist way it expects its female wait staff to dress. I frown a lot about chains which put the servers on the menu as though they were a meat dish too.

But, that’s a topic for another day.

Today, I am finding the whole #BoycottEarls to be yet another cynical move by an increasingly desperate right-wing conservative movement to remain relevant.

Because connecting with people and inspiring them with real ideas and policies that speak to life in 2016 and a future that is sure to be different from our parent and grandparents is a lot more work than fanning (or creating) frivolous outrage in the current news cycle.

And who wants to work hard?

Let’s leave that to Prime Minister Justin Trudeau. Such a fool. Look where paying attention, giving a shit about everyone and working hard has gotten him, eh?

There’s everything consumer oriented with a business wanting to let customers decide about products on offer. It’s capitalism, as I understand it. And personally, I like knowing what I am consuming. So Earls is just following the growing interest of customers who aren’t as inclined to mindlessly shovel shit into their mouths anymore.

That said, it’s just as okay for people to decide not to eat at Earls because it offends their delicate sense of privilege or their politics.

But let’s not pretend that this boycott is about anything of importance. No one’s rights are at stake. There aren’t any great social issues in play.

#EarlsBoycott is another minor skirmish in the Alberta poli-war, which is important in its own way but certainly not worth jeopardizing the employment of Earls’ kitchen and wait staff.

In an atmosphere where Alberta is still shedding jobs, it begs a query as to why the Wildrose Party would so eagerly play partisan politics with the employment of some of the provinces less affluent workers. It seems to be a game to them, and Albertans should be wary of political parties that see jobs and citizens as pawns on a board to be played with in such an off-handed manner.