Consumerism


For a while I was reading Overheard in New York, a blog that asks people to send in the inane, amusing and scary conversations they overhear as they go about their own business in the New York City area. Although the novelty of it has worn off and I listen to Rob read it to me more than I read it myself now.

On our recent holiday in B.C. we had to stop at the Wal-mart in Kelowna. We’d left Katy’s swimsuit at her Grandmother’s in Penticton and because the resort we were heading to was literally in the mountains with not much for retail around, and had a pool, traveling on without replacing the suit was not an option. If you’ve ever stayed at a hotel or resort that possessed a pool with your kids, you know why.

Kelowna is a boom town built mainly on tourism. I have been through it only once and really could avoid it for the rest of my life without trouble, but we needed to use the TransCanada to get to Three Valley Gap, and it took us right through it. 

Rob waited with Katy in the truck while I ran in to grab a suit (and blister stick that Band-aid makes that I swear by when running or hiking). It was a good thing. Rob is a non-shopper and Wal-mart on a Sunday afternoon is like mecca for the consumer-set.

Back in the States, I would cruise the Target on a Sunday morning after reading the flyer. It was a ritual born of my pre-widowed days when a dying husband and toddler prevented me from having much contact with the world at large. Aside from the grocery, my only real outings every week was to Target and occasionally taking my daughter to the indoor play area at the mall. I have noticed that shopping seems to have replaced church for many people on Sundays or is their post-church, pre-lunch ritual. I always knew the church goers. They were the ones all dressed up as if they were going to a wedding. The boys in collared shirts and the girls in skirts or dresses. Conversely I always appeared to be on my way to the gym and Katy looked as if I would be dropping her off at a costume party along the way. This was in her “Halloween costumes as every day clothing phase”.

While this Sunday mass consumption thing has enriched the Walmart family, I am not sure it has been an enriching thing for people in general.

As I wound my way through the women’s clothing section in search of the girl’s section, I made a pass of the dressing rooms, scooting around a tall man who was standing directly outside the entrance to the women’s changing room.

As I passed I heard him say to someone who was in the change area,

“The suit looks great, honey, just gotta get on that diet now.”

Not certain I heard that correctly, I actually stopped and looked back at the fellow. He was beaming and nodding – encouragement? – at someone unseen. His arms were folded at his chest and he was clutching a couple of hangers with swim attire dangling. He was not one to give diet either. Obviously athletic at some point in his youth, or at the vary least involved in manual labor of some kind, he had that early thirtyish look of someone not quite unfit but definitely going to seed. Faint traces of a jowly future and the start of what will likely be sturdy love handles.

With praise of the kind this man offered his significant other, should low self-esteem, distorted body image and the eating disorder rise among middle aged women really come as a surprise?

 


I used to shop at a grocery chain called Hy-Vee when I lived in Des Moines. Open 24hrs seven days a week except for Christmas it could boast of being a fairly full-service venue. Pharmacy. Starbucks. Bank that keep the same hours pretty much. And a nicely stocked health food section to appeal to the conscious eaters among us. I took it for granted. The Safeway I use now is very nice. The people are nice and most know me on sight in and out of the store now but to give you an example of the difference in service level I will tell you this little story. The Safeway has new shopping carts. They are the small two-tiered ones for people who won’t or can’t fill the bigger carts. I was pleased to see them. I missed them because I had used them quite a bit back in Des Moines. The clerk at the Safeway commented to me about them as I checked through one day last week. She thought they were marvelous. A kind of sliced bread thing. It was quaint and when I agreed that they were wonderful, I also mentioned that I had used them before where I used to live. She was amazed. She thought they were some new innovation in grocery carts. Shopping in Canada is not like shopping in the U.S. whether it be groceries or clothing or home improvements. The shelves in Canada can be bare for a time while awaiting the next truck and given the lack of any kind of worker in Alberta sometimes that can be a long wait.

 

So today, Rob and I went grocery shopping for Easter dinner at the Hy-Vee near our bed and breakfast. The first thing I did was get a chai to drink while I shopped, and I can do this back home too, but though it is a good chai at the Safeway, I have yet to have a chai anywhere in Canada that tastes as yummy as in the U.S. We started out in the produce and by the time we’d moved on to the next area, my eyes were as big as saucers, I swear. The more time I spent wandering the supermarket aisles, the more like a deer in the headlights I became. There were so many aisles and each crammed with oodles of choices. Oodles. And cheap too.

 

Rob and I read a lot about the tanking U.S. economy but haven’t yet seen much evidence of it. My mother complained about food prices going up but they were still far cheaper than what we play up North, and it didn’t seem to me that lack of anything was keeping people away, The grocery was packed as was the J.C. Penney’s we’d visited earlier in the day for a sale. Plenty of merchandise and people willing to buy it.

 

The clothes shopping I have done, just today, puts any shopping trip I have gone on in Canada to shame. Remember my Old Navy visit a while back? I went to Old Navy this evening. The shelves were stocked. There was stuff on sale everywhere. I left with a pair of sweats and three shirts for under $30 U.S. I was almost giddy with shopping fervor. I could have shopped all night, not even bought anything and be completely content. People here, and I was once one of them, have no idea what kind of a good life is all around them. Hip deep in cheap food. Affordable clothing. Even the gas is cheap. $3.19. That’s the same price as six months ago and certainly cheaper than anything we have ever paid in Alberta or B.C.

 

It’s such a spoiled life here.


Des Moines was deemed too small and insignificant the consumer-fest that is the great IKEA. Although I confess to a love of wandering Pottery Barn, aside from the play kitchen I gave Katy for Christmas (because it was on sale), I really was too intimidated, and at the time too poor, to make any big purchases. Will was the one who loved dish-ware and cookware and dreamed of the perfectly outfitted home. Well, kitchen and patio anyway. And, I find it a tad insulting to be told by an entity, that basically sees me as a cash cow, how to decorate my own home. Those catalog layouts of living rooms and kitchens and scary clean children’s bedrooms are like the pictures of hairstyles that women take to their stylists. They look good on paper, but not on your own head. I have never seen a living room that looks like the display or the photo from Better Homes and Gardens unless the home’s occupants paid someone to do the decorating for them (and then paid someone else to keep it clean and tidy as well).

Phoebe: That fan kinda looks like ours. And the birdcage and the…wait a sec! This is our exact living room!

Rachel: No! No! No! No it’s not! No it’s not! Come on! Phoebe, ours is totally different! I mean we don’t have the… (Looks desperately for something different.) We don’t have the…that lamp! And-and that screen is y’know, on the other side.

Phoebe: Oh my God. This is where you got all our stuff, Pottery Barn! Oh my God!

Rachel: Okay! Okay-okay look—no I did, I just wanted this stuff and I know how you feel about Pottery Barn. Just… Come on don’t be mad.

Phoebe: No-no-no, but I am mad! I am mad! Because this stuff is everything that is wrong with the world! And it’s all sitting up in my living room and all I can think about is how I don’t have that lamp!

* Season Six of Friends: The One with the Apothecary Table

There comes a time in everyone’s life when furniture is needed and in our case it was a desk for Katy, cd/dvd storage and a bookcase. And thus began my introduction to home interior conformity on the grandest of all scales: IKEA.

The IKEA store is located in South Edmonton Common which is an outdoor mall so poorly designed for traffic that walking from store to store is impossible. The IKEA building itself is mammoth. There is a restaurant and a child-minding area on site. The top level consists of display after display of rooms laid out on a track complete with arrows on the floor and “street signs”. There is even a map with places to write down your selections for easy location once you reach the warehouse at the end of your visit. They even supply you with a pencil, and I think that the fact that it doesn’t have an eraser is no accident.

Deer in the headlights is my initial reaction. There was just too much to look at and I was glad that I took the time to locate what we needed on the company’s website before we went. My second reaction was want. I wanted the perfect kitchen and the storage options had me drooling for the day when we have a walk-in closet to put those lovely shelves and sliding drawers. My third reaction is disgust with myself. How can I hope to simplify my life if I am lusting after granite countertops (Will you settle for Corian, my husband asks, with an under-hung sink?) and a walk-in closet that could double as a small bedroom (or even a whole house in some places in this world). With horror I realize that I could easily become an IKEA slut.

We escaped though with only those items we came for (and okay a bag of multi-colored clasps for sealing opened bags of food – damn that perfect product placement) and so my virtue is intact for another day. Dodging the consumerism bullet requires full-time vigilance however. It is easy to slip into the mindset upon which mindless shopping is based. Want as opposed to need. Too easy by far and the people at IKEA know this.